Direct To Door Marketing [The Truth]
- justinpsheets
- Mar 1, 2016
- 1 min read
There are a lot of myths out there regarding the effectiveness of direct mail marketing and door flyers or handbills. Denver Door2Door specializes in flyer delivery services in Denver. We have found that doorhangers in Denver are more effective than direct mail. For less cost than direct mail, flyer delivery services can saturate a very specific area and can generate more phone calls.
A great example is this: A homeowner goes to their mailbox, grabs all their mail and takes it to the kitchen (or office). They immediately begin to "sort" the mail. Direct Mail, or junk mail, is quickly and easily identified as it is different in look and feel than the "typical mail". This means that the direct mail piece ends up in the closest trash can with little to no viewership by the homeowner. Direct To Door is a bit different in this sense. Homeowners will find a flyer on their door (especially one that stands out) and they take the time to look at it. We estimate that it is a good 30 seconds or more from the front door to the kitchen trash. During this time, the homeowner is looking at the flyer and reading it, deciding if it is something they need or want. This results in an average of 30x's more viewership per homeowner than direct mail.
Denver Door2Door specializes in one service...Flyer Distribution Services in the Denver Metro Area. Call us to learn more about how we can help your grassroots marketing.

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